How Small Retailers Can Compete with Large Chains Using Digital Payments

Mswipe Gets Payment Aggregator Licence For Online &amp; Offline Payments

Inc_42 cover image

Mswipe Gets Payment Aggregator Licence For Online & Offline Payments

Inc_42 logo

Mswipe Technologies receives RBI payment aggregator licence for online and physical channels

CNBC-TV18 Cover Image

Mswipe Technologies receives RBI payment aggregator licence for online and physical channels

CNBC-TV18 Logo

<h1> </h1>In today’s competitive business environment, retaining customers is just as important as acquiring them. While pricing and product quality influence decisions, the overall experience often determines whether a customer returns.One of the most critical touch-points in that experience is payments.Customers today expect transactions to be quick, secure and effortless. Whether they are using a POS machine, scanning a QR code, tapping a card, or paying via a link, convenience has become essential.This is where Mswipe POS and digital payment solutions help businesses deliver seamless experiences that directly improve customer retention.<h1>The Growing Role of Digital Payments</h1>With the rise of UPI payments, contactless cards and online transactions, businesses must offer multiple payment options to stay competitive.Mswipe enables this through a complete ecosystem of:<ol><li data-list="bullet">Smart POS and Android POS devices</li><li data-list="bullet">Payment terminals for in-store transactions</li><li data-list="bullet">Online payment gateway solutions</li><li data-list="bullet">Pay-by-Link for remote payments</li></ol>This ensures businesses can accept payments anytime, anywhere—without friction.<h2>1. Faster Checkout with POS Machines</h2>Long queues and slow billing can negatively impact the customer experience.With a modern POS machine or payment terminal, businesses can:Accept tap, dip and scan payments instantlyProcess transactions within secondsReduce dependency on cashMswipe’s Smart POS and Android POS devices are designed to handle multiple payment modes in one place.Impact on Retention:A faster checkout leaves customers with a positive final impression, increasing the likelihood of repeat visits.<h2>2. Multiple Payment Options Increase Convenience</h2>Every customer has a preferred way to pay.By using solutions like Mswipe POS, businesses can accept:UPI payments via QR codesCredit and debit card paymentsContactless paymentsOnline payments through a payment gatewayRemote payments via Pay-by-LinkBrand EMI and Bank EMI options for high-value purchasesImpact on Retention:When customers can pay using their preferred method—including EMI options for larger purchases—it removes friction, improves affordability and enhances overall satisfaction.<h2>3. Omnichannel Payment Experience</h2>Customers interact with businesses across multiple channels—offline, online and social platforms.Mswipe connects:In-store payments via POS machines and payment terminalsWebsite payments via payment gateway solutionsRemote payments through Pay-by-LinkFlexible Brand EMI and Bank EMI options for high-value purchases across online and in-store channelsImpact on Retention:A consistent and seamless experience across all channels builds trust and encourages repeat engagement.<h2>4. Instant Payment Confirmation Builds Trust</h2>Transparency plays a key role in customer satisfaction.Mswipe’s solutions provide:Real-time transaction confirmationAudio alerts via soundbox-enabled devicesInstant payment status updatesImpact on Retention:Customers feel reassured when payments are confirmed instantly, leading to stronger trust and repeat transactions.<h2>5. Secure Digital Payments Increase Confidence</h2>Security is one of the most important factors in digital transactions.Mswipe ensures:Secure and encrypted paymentsCompliance with industry standardsReliable payment processingAs an RBI-approved Payment Aggregator, Mswipe offers businesses a trusted platform for accepting payments.Impact on Retention:Customers are more likely to return when they feel their transactions are safe and secure.<h2>6. Merchant App Insights for Better Engagement</h2>Digital payments generate valuable data that can help businesses understand customer behaviour.With the Mswipe Merchant App and Portal, businesses can:Track transactions and settlementsAnalyse sales trendsAccess detailed reportsImpact on Retention:These insights enable personalised offers and better customer engagement, which strengthens loyalty.<h2>7. Professional Billing with Digital Invoices</h2>Billing is an important part of the customer journey.Using a POS machine or Smart POS device, businesses can:Generate invoices instantlyShare receipts via SMS or emailMaintain accurate transaction recordsImpact on Retention:A smooth and professional billing experience improves brand perception and encourages repeat business.<h2>8. Pay-by-Link Enables Remote Payments</h2>Not all transactions take place in-store.With Mswipe Pay-by-Link, businesses can:Generate secure payment linksShare them via WhatsApp, SMS or emailAccept payments from customers anywhereEnable Brand EMI and Bank EMI options for high-value remote transactionsImpact on Retention:Flexible remote payment options, including EMI for larger purchases, improve convenience and encourage customers to complete transactions with confidence.<h2>9. Reliable Payment Infrastructure Reduces Failures</h2>Payment failures can lead to frustration and lost sales.Mswipe’s payment gateway and POS systems ensure:High transaction success ratesFast processing speedsMinimal downtimeImpact on Retention:A reliable payment experience prevents drop-offs and builds long-term trust.<h2>10. Enables Loyalty and Repeat Purchases</h2>Digital payments make it easier to introduce:Cashback offersDiscountsLoyalty programmesWith insights from the Merchant App, businesses can create targeted campaigns based on customer behaviour.Impact on Retention:Rewarding customers encourages repeat purchases and long-term loyalty.<h2>11. Faster Settlements Improve Operations</h2>Mswipe provides:Faster settlementsReal-time trackingImproved cash flow visibilityImpact on Retention:Better operations lead to improved service quality, which directly impacts customer satisfaction.<h2>12. Builds a Modern Business Image</h2>Accepting payments through POS machines, Smart POS, Android POS and payment gateways reflects a business that is:Modern and tech-enabledCustomer-centricConvenient and efficientImpact on Retention:Customers are more likely to trust and return to businesses that offer a seamless digital payment experience.<h1>Why Businesses Choose Mswipe POS Solutions</h1>Mswipe offers a complete suite of merchant payment solutions, including:<ol><li data-list="bullet">Mswipe POS machines and Smart POS devices</li><li data-list="bullet">Android POS and payment terminals</li><li data-list="bullet">Online payment gateway solutions</li><li data-list="bullet">Pay-by-Link for remote payments</li><li data-list="bullet">Merchant App for reporting and insights</li></ol>With its omnichannel capabilities, Mswipe helps businesses simplify payments and enhance customer experiences.<h1>Conclusion</h1>Customer retention depends on delivering consistent, seamless experiences—and payments are a key part of that journey.By adopting Mswipe POS, payment terminals and digital payment solutions, businesses can:<ol><li data-list="bullet">Enable faster checkouts</li><li data-list="bullet">Offer multiple payment options</li><li data-list="bullet">Build trust through secure transactions</li><li data-list="bullet">Improve engagement through data insights</li></ol>In today’s digital-first world, payments are not just transactions—they are a powerful tool for building lasting customer relationships.

Customer retention blog banner

How Digital Payments Can Boost Customer Retention

Mswipe eyes Rs 450 crore revenue by FY26, plans global expansion

Mswipe eyes Rs 450 crore revenue by FY26, plans global expansion

Introducing Boombox X1 – The Ultimate Payment Powerhouse!

Introducing Boombox X1 – The Ultimate Payment Powerhouse!

Introducing Boombox B3 - Swadeshi with love

Introducing Boombox B3 - Swadeshi with love m

Introducing Boombox B3 - Swadeshi with love

Intro-In today’s competitive world, running a shop is about more than just selling great products—it’s about making a great first impression. Whether you run a kirana store, salon, café, or electronics shop, your physical space speaks volumes before you say a word.A neat, organized, and welcoming store can directly influence how much time customers spend inside—and how much money they’re willing to spend.Here’s why keeping your shop clean and presentable is a simple but powerful business strategy.<h3>1. First Impressions Drive Decisions</h3>When a new customer walks in, they instantly form an opinion based on your layout, lighting, cleanliness, and product arrangement. A tidy store tells them you take pride in your business and can be trusted with their money.Pro Tip: Keep your entryway clean and uncluttered. A welcome mat, clear signage, and well-lit entrance create a warm vibe.<h3>2. Display Matters—Make It Work for You</h3>Your products should be arranged in a way that guides the customer and makes their choices easier. Use shelves, stands, and simple labels to highlight bestsellers or new arrivals.Pro Tip: Place high-margin or popular items at eye level and near the counter for better visibility and quicker decision-making.<h3>3. A Clean Space = More Time Spent</h3>Customers are more likely to browse longer and discover new products in a clean, comfortable environment. A dusty shelf or chaotic counter can drive them away—even if your prices are great.Pro Tip: Do a daily 10-minute sweep to clean surfaces, wipe mirrors/glass, and reset displays.<h3>4. Better Organization Saves You Time Too</h3>When your products, tools, or billing materials are easy to find, you’ll work faster and reduce mistakes. That means quicker service, less frustration, and happier customers.Pro Tip: Label storage drawers or shelves, and keep daily-use items within reach behind the counter.<h3>5. Your Shop Reflects Your Brand</h3>Whether you realize it or not, customers associate your physical space with your business values. A neat store says “professional, trustworthy, quality.” A messy one says the opposite.Pro Tip: Even small touches like uniform pricing tags, a clean POS device, or an organized cash counter show that you care.

Why a Presentable Shop Can Help You Win More Customers


Why a presentable shop can help you win more customers

Intro- For banks, enabling merchant payments isn’t just about providing POS machines—it’s about delivering a seamless, secure, and scalable ecosystem. That’s where Mswipe steps in, not just as a service provider, but as a strategic growth partner.Here’s why leading banks across India are choosing Mswipe.<h3>1. End-to-End Payment Infrastructure</h3>From front-end devices like Smart POS and Sandboxes to back-end processing via Mswipe Switch, we offer a complete ecosystem. This helps banks offer bundled solutions without piecing together multiple vendors.<h3>2. Fully Licensed and Compliant</h3>Mswipe holds a Payment Aggregator license from the RBI and is PCI DSS compliant. Whether it’s onboarding, transaction routing, or data protection, banks trust Mswipe to meet stringent regulatory standards.<h3>3. Digital-First Merchant Onboarding</h3>With web-based KYC and seamless API integrations, Mswipe helps banks onboard merchants quickly and efficiently—even in high-volume environments. Bulk onboarding and automated approval workflows mean faster go-to-market timelines.<h3>4. Proven Scalability</h3>Whether it’s handling seasonal spikes or supporting Tier 3 merchants, Mswipe’s infrastructure is built for volume and speed. Our SaaS-based payment switch architecture ensures minimal latency and maximum uptime.<h3>5. Rich Data &amp; Risk Controls</h3>Real-time telemetry, merchant analytics, and robust fraud risk management tools enable banks to monitor operations and mitigate risks proactively—no more reactive firefighting.<h3>6. India-Wide Support Network</h3>Our on-ground support extends from metros to remote districts, ensuring merchants across geographies receive timely help, training, and technical support.

 Why banks choose Mswipe as their trusted payments partner

Intro-In today’s digital world, your customers are not just walking by your shop—they’re scrolling past your products on their phones. If you’re a small business owner looking to sell online but don’t know where to start, this guide is for you. No jargon, no coding—just practical steps to help you expand your business beyond the counter.1. Start With Google Business Profile This is your free digital storefront. Add your business name, location, timings, and photos. This makes you discoverable on Google Maps and Search.2. Use WhatsApp or Instagram for Orders Customers are already on these platforms. Create a WhatsApp Business account or an Instagram Shop. Post product pictures, respond to inquiries, and take orders easily.3. Accept Payments Digitally Without a Website You don’t need a fancy e-commerce site to collect payments. Use services that let you share payment links via WhatsApp or SMS. Your customer clicks, pays securely, and you're done.4. Manage Inventory With Your Smartphone Free inventory apps or a basic spreadsheet help you avoid running out of stock or over-ordering. Some POS systems even come with built-in barcode scanners to make things easier.5. Offer Delivery or Pick-Up Tie up with a local delivery partner or offer customer pick-up. Add a small delivery fee if needed. Let customers choose convenience.6. Keep Your Invoices Digital Use digital invoicing apps or tools that generate receipts instantly. It saves time and keeps things professional.7. Stay in Touch With Customers A simple SMS after purchase or a monthly WhatsApp broadcast about new stock or offers keeps customers engaged and coming back.Wrap-Up You don’t need to become a tech expert to sell online. Start with what you have, go one step at a time, and remember—going digital doesn’t mean going complicated.

 From Local Shop to Online Store: A Simple Guide for Small Businesses

<h3>The Ultimate Tool for Managing POS Payments, Invoices, and Payment Links</h3>Running a successful business means juggling multiple tasks—accepting payments, issuing invoices, tracking sales, and accessing settlements. For thousands of businesses, the Mswipe Merchant App has become the go-to platform to manage all these operations from a single place.Whether you’re a local shop owner or managing a growing retail chain, here’s why this merchant app stands out for today’s digital-first businesses.<h2>1. Accept All Payments with Ease — POS, Payment Gateway &amp; Pay By Link</h2>Merchants can accept payments effortlessly through multiple channels:<ol><li data-list="bullet">POS (Point of Sale) using credit, debit, or prepaid cards</li><li data-list="bullet">UPI payments for quick and contactless checkout</li><li data-list="bullet">Pay By Link, a secure method that lets you share payment links with customers via SMS or email, ideal for remote billing and home delivery orders</li><li data-list="bullet">Integration with net banking and online payment gateway options</li></ol>The intuitive UI ensures even first-time users can start accepting payments with minimal effort.<h2>2. Real-Time Transaction Tracking</h2>Keep your finger on the pulse of your business. The app provides:<ol><li data-list="bullet">Detailed transaction histories</li><li data-list="bullet">Filters by date, payment mode, or customer</li><li data-list="bullet">Instant alerts for each successful transaction</li></ol>This helps merchants monitor daily sales and identify top-performing days or products.<h2>3. Daily &amp; Monthly Settlement Tracking</h2>Timely settlements are vital for smooth cash flow. The Mswipe app allows merchants to:<ol><li data-list="bullet">Track daily or monthly settlements</li><li data-list="bullet">View payout details by date or transaction type</li><li data-list="bullet">Stay updated on pending or completed settlements</li></ol>This transparency helps businesses plan inventory and expenses with confidence.<h2>4. Create &amp; Manage Invoices in Seconds</h2>No more paper trails. Merchants can:<ol><li data-list="bullet">Generate professional digital invoices directly from the app</li><li data-list="bullet">Share them with customers via email or WhatsApp</li><li data-list="bullet">Track which invoices are paid or pending</li></ol>This improves customer experience and ensures smoother billing cycles.<h2>5. Instant Support, Right from the App</h2>Need help? The Mswipe Merchant App offers:<ol><li data-list="bullet">Direct access to your relationship manager</li><li data-list="bullet">Easy ticket raising for technical or payment issues</li><li data-list="bullet">Prompt updates and resolutions</li></ol>Reliable support makes the app a true partner in daily business operations.<h2>6. A Powerful Dashboard to Drive Business Insights</h2>Your business data, simplified:<ol><li data-list="bullet">Daily and monthly transaction summaries</li><li data-list="bullet">Breakdown by payment method: UPI, card, Pay by Link, POS</li><li data-list="bullet">Track settlements, payment trends, and even rewards earned</li><li data-list="bullet">Visual analytics to compare time periods, helping you make smarter business decisions</li></ol>

Why Merchants Love the Mswipe Merchant App

Why merchants love the Mswipe merchant app

<h1>Securing POS Devices: How Businesses Can Stay Safe in the Digital Age</h1>In today’s ever-evolving digital landscape, modern Point of Sale (POS) machines have become an essential part of both large and small-scale businesses. From retail stores to restaurants, POS devices help process transactions efficiently and securely. However, with any technology that handles sensitive information, POS machines come with their own set of security challenges.It is vital for businesses to protect their POS terminals to not only safeguard business operations but also ensure the security of their customers' information.<h2>Understanding Point of Sale (POS) Machines</h2>A Point of Sale (POS) machine, also known as a POS terminal, is a combination of hardware and software that allows businesses to complete sales transactions. Typically, a POS system includes:<ol><li data-list="bullet">A computer or tablet</li><li data-list="bullet">A cash register</li><li data-list="bullet">A barcode scanner</li><li data-list="bullet">A receipt printer</li><li data-list="bullet">A card swiping machine</li></ol>In modern setups, POS systems are often integrated with UPI payment sound boxes, enabling seamless digital transactions for all types of businesses.<h2>Key Security Measures for POS Devices</h2>To keep your POS system secure, businesses must follow a layered approach involving data encryption, secure networking, and device management. Below are essential security practices:<h3>1. Encryption of Data</h3>All data transmitted through POS machines should be encrypted to protect against data breaches.End-to-End Encryption (E2EE) ensures that payment information remains secure from the moment it is entered into the POS terminal until it reaches its destination.This prevents cybercriminals from intercepting and stealing sensitive customer data.<h3>2. Regular Software Updates</h3>Businesses must ensure that their POS systems are always running the latest software version with up-to-date security patches.Manufacturers and payment technology providers release updates to address vulnerabilities. Delaying or ignoring updates can leave systems exposed to potential threats.<h3>3. Use of Secure Networks</h3>Always connect your POS machines to private, secure networks. Avoid public Wi-Fi, as it increases the risk of unauthorized access.Use firewalls and Virtual Private Networks (VPNs) to create an additional layer of protection and reduce exposure to cyber threats.<h3>4. Strong Password Policies</h3>Implement and enforce strong password policies:<ol><li data-list="bullet">Use complex, unique passwords</li><li data-list="bullet">Change passwords regularly</li><li data-list="bullet">Avoid sharing credentials among employees</li><li data-list="bullet">Use two-factor or multi-factor authentication (2FA/MFA) for enhanced protection</li></ol><h2>UPI Payment Sound Box: A New Layer of Security</h2>With the rising popularity of UPI (Unified Payments Interface) in India, UPI payment sound boxes have become a preferred solution for quick and convenient payments.These sound boxes confirm transactions audibly after customers scan a QR code, making them ideal for busy retail environments.However, they also require security measures:<ol><li data-list="bullet">Ensure secure integration with the POS system</li><li data-list="bullet">Comply with all necessary security standards and licenses</li><li data-list="bullet">Regularly monitor transactions for discrepancies</li><li data-list="bullet">Report any suspicious activity to your payment service provider immediately</li></ol><h2>How to Secure Card Swiping Machines</h2>Card swiping devices are a vital part of the POS ecosystem and are often targeted by skimming attacks, where criminals install devices to steal card data.Follow these best practices to protect your swiping machines:<ol><li data-list="bullet">Use tamper-evident security seals</li><li data-list="bullet">Conduct regular inspections to detect unauthorized attachments or tampering</li><li data-list="bullet">Opt for EMV-compliant card readers (chip-enabled) which are safer than magnetic stripe readers</li></ol><h2>Conclusion</h2>In an era of increasing cyber threats and data breaches, securing your POS system is non-negotiable. Businesses must implement:<ol><li data-list="bullet">End-to-end encryption</li><li data-list="bullet">Regular software updates</li><li data-list="bullet">Private and secure networks</li><li data-list="bullet">Strong access controls and password policies</li><li data-list="bullet">Advanced solutions like UPI sound boxes and EMV card readers</li></ol>By prioritizing POS security, businesses can safeguard sensitive payment data, build customer trust, and ensure the long-term success of their operations in the digital economy.

Discover the crucial role of security in POS systems. Learn how to protect your business and customers from potential threats and fraud.

The Importance of Security in Point of Sale Machines: Protecting Your Business and Customers

Introducing Wisepos Neo 2 | All-in-One Smart POS

Introducing Wisepos Neo 2 | All-in-One Smart POS

Introducing Mswipe Payment Gateway &amp; Links!

Introducing Mswipe Payment Gateway & Links!

Pay by Link - Accept Payments Anytime, Anywhere!

Pay by Link - Accept Payments Anytime, Anywhere!

Introducing Wisepos Plus | Smart Payments, Simplified!

Introducing Wisepos Plus | Smart Payments, Simplified!

Mumbai, 27 February 2024: Mswipe Technologies, one of India’s leading digitalpayments companies focused on SMEs, has closed USD 20 million in primary growthequity capital from its existing investors. This growth equity round will enable Mswipe toincrease its merchant payment network, and further strengthen product developmentand technological infrastructure.Mswipe has recently received the payment aggregator license from the Reserve Bank ofIndia (RBI). With this, Mswipe is poised to provide comprehensive payment solutionsacross both the digital offline and the online channels.Mswipe Technologies reiterates its dedication to innovation. With a focus on deliveringcutting-edge solutions, Mswipe remains committed to fostering strong partnershipswith banking institutions, enterprises, and stakeholders.Over the last 13 years, with a merchant network exceeding half a million, Mswipe hasbeen a pioneer in introducing businesses and merchants to multiple innovative paymentsolutions, thereby enabling the expansion of the digital payment footprint acrossmetros, mini-metros, small towns, and cities in the country. The company is profitable atan EBITDA level for the last five quarters.About MswipeMswipe Technologies is an omni-channel digital payments platform providing a host ofoffline and online payment acceptance solutions to merchants across categoriesacross all regions. Headquartered in Mumbai, Mswipe began operations in 2011.Mswipe’s key investors include Alpha Wave Global, Matrix Partners, B Capital, DSGConsumer Partners, Epiq Capital, UC-RNT and Ola.

Mswipe has closed capital raise from existing investors.

Mswipe has closed capital raise from existing investors

Mumbai, 19 February, 2024: Mswipe Technologies, one of India’s leading digital paymentscompanies, has been granted a payment aggregator (PA) license by The Reserve Bank ofIndia (RBI). The announcement comes after the digital payments company received anin-principle nod in mid-2022. With this, Mswipe will offer full-stack payment technologyproviding omni-channel solutions, thereby continuing to contribute towards India’sevolving digital payments landscape.The payment aggregator license solidifies the company's objective to enhance its suiteof offerings while delivering secure, efficient and user-friendly payment technology tobanking partners, enterprises and merchants across categories.Ketan Patel, Co-founder &amp; CEO, Mswipe Technologies says "I am thrilled to announce ourlatest milestone of receiving approval on our payment aggregator license from RBI. Withcontinued commitment to our business partners and the merchant community at large,we stay true to our promise of providing innovative omni-channel digital payments withcutting-edge technology. Mswipe will continue to empower businesses of all sizes andcategories across India including the smallest towns and cities making an impact in theincreasingly cashless economy.” About MswipeMswipe Technologies is an omni-channel digital payments platform providing a host ofoffline and online payment acceptance solutions to merchants across categoriesacross all regions. Headquartered in Mumbai, Mswipe began operations in 2011.Its key investors include Alpha Wave Global, Matrix Partners, B Capital, DSG ConsumerPartners, Epiq Capital, UC-RNT and Ola.Over the last 13 years, Mswipe has been a pioneer in introducing businesses andmerchants to multiple innovative payment solutions enabling expansion of the digitalpayment footprint in the country across metros, mini-metros, small towns and cities.

RBI grants Payment Aggregator license to Mswipe Technologies

Mswipe's payment business turns adjusted profitable in FY24, clocks Rs 275 crore revenue

UPI sound box base will touch 40 mn in 5 years: Mswipe Technologies CEO

 UPI sound box base will touch 40 mn in 5 years: Mswipe Technologies CEO

actyv.ai partners with Mswipe to digitize and transform B2B ecosystem

Mumbai, 20 June 2023: Worldline (Euronext: WLN), a global leader in payment services,&nbsp;todayannounced its partnership with India’s leading payment aggregator, Mswipe Technologies, tooffer Brand Equated Monthly Instalments (EMI) as a value-added service that enables businessesto provide No-Cost EMI financing from several leading brands on Worldline Android Smart POSdevices across the country.This partnership will enable Worldline and Mswipe to work together in helping their partnersincrease sales through attractive checkout offers to their customers. It will also help them to availmid- and high-value purchases at retail outlets powered by Worldline Android Smart POS machines. Vishal Maru, Executive Vice President, Financial Institutions, Worldline India, commented:&nbsp;“Consumer demand across different product and service categories are increasing. But when itcomes to purchasing somewhere a latency sets in, when the customer sees higher cost of productwhile purchase. The need to offer accessible and affordable finance is extremely important forbusinesses today. We are happy to partner with Mswipe to offer Brand EMI service which ispopularly referred as No-Cost EMI and this value added service will help businesses not only toprovide seamless payment experience but will benefit them immensely in maximizing their sales.” Mr. Ketan Patel, CEO, Mswipe Technologies said:“As India becomes more globalized, technologically advanced and economically prosperous,consumer lifestyles are constantly evolving. Indian consumers are becoming more aspirational andare looking for flexible payment options, such as Brand EMI, that allows them to spread theirpurchases over a period of time. We are excited to collaborate with Worldline India to extend ourtech enabled EMI solutions to their merchant base and help fulfill their aspirations of new India. Thispartnership will help both the brands reach a larger base of merchants and contribute to the digitalgrowth journey of India. Through this partnership, we aim to democratise high-value purchases,while enabling our merchants to increase their sales through yet another value-added services.”Worldline and Mswipe have seen that the Brand EMI options are popular across Mobiles,Electronics, Clothing, Beauty Spas, kitchens, Households, Furniture, and Automobiles. With tie-upsacross all the leading banks, this partnership will offer EMIs through various payment modes likecredit and debit cards and from Buy Now Pay Later providers in India.The Brand EMI service will drastically improve the average transaction value and upgrade theproducts purchased with suitable financing options. It will help partners to maximize their sales.Among the other benefits, it offers a user-friendly and superior UI/UX interface for partners tointegrate and list different offers from all the brands in one place.In India, Worldline offers one-stop shop for all payment needs – In-store payments, Onlinepayments, and Omnichannel Payments. Worldline covers the whole payment value chain and end-to-end processes that facilitate services to over 1.5 million merchants across 5000 towns and citiesin India. ABOUT WORLDLINEWorldline [Euronext: WLN] helps businesses of all shapes and sizes to accelerate their growth journey –quickly, simply, and securely. With advanced payments technology, local expertise and solutions customizedfor hundreds of markets and industries, Worldline powers the growth of over one million businesses aroundthe world. Worldline generated a 4.4 billion euros revenue in 2022. ABOUT MSWIPEMswipe Technologies is one of the largest omni-channel digital payments platforms providing a host of offlineand online payment acceptance solutions to merchants across categories in cities and smallest towns of India.Digital lending is offered to merchants through the NBFC arm, Mcapital – a 100% subsidiary of Mswipe.Headquartered in Mumbai, Mswipe began operations in 2011. Its key investors include B Capital, UC-RNT,Falcon Edge Capital, Matrix Capital Partners, DSG Partners and Epiq Capital.

Worldline partners with Mswipe to enable Brand Equated
Monthly Instalments on its smart POS terminals across India

How Small Retailers Can Compete with Large Chains Using Digital Payments

Test heading

Test Subheading

TEST SUBHEADING

POS devices

Soundbox

Online payments

Value Added Services

Tracking & analytics

Company

Partner now

Supports

Knowledge base

Get the app

How Small Retailers Can Compete with Large Chains Using Digital Payments

Test heading

Test Subheading

TEST SUBHEADING

Related articles

POS devices

Soundbox

Online payments

Value Added Services

Tracking & analytics

Company

Partner now

Supports

Knowledge base

Get the app